Peter Krasilovsky's

Local Onliner

Jan 27
2011

Everyday Health Launches Local Health Deals

EveryDay Health, the health portal with 26 million unique visitors coming from its 25 brands, including Revolution Health, Mayo Clinic and Drugstore.com, is going local via Health Deals, a group buying site. The site will leverage the company’s extensive email list, and is powered by Group Commerce. The idea is to be the place where …continue reading »

Categories: Deals, Verticals

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Jun 5
2009

Some Doctors Muzzling Patient Reviews

Ratings and reviews of service professionals are increasingly sought when consumers are ready to make a choice. But doctors and hospitals remain a last frontier in review-dom. And that’s the way it will remain, if some elements in the medical community have their way. Medical “gag orders” are now in use by a small group …continue reading »

Categories: Social Media, Verticals

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Feb 17
2009

Zagat Dives into Local Health Ratings With WellPoint/Anthem

Zagat, the publisher of consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem BlueCross customers, reports The New York Times. The product extension for Zagat, which has local guides in …continue reading »

Categories: Google, Verticals, Yellow Pages

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Dec 10
2008

New Health and Wellness Site Targets Women 30+

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly for Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical site for women launched by Julie Elaine Brown, a veteran marketer for Johnson & …continue reading »

Categories: Local Search, Mobile, Verticals

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May 6
2008

AOL Reinvesting in Local Products

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its scale, local just hasn’t been getting fair share.” Spanos says the local products will be …continue reading »

Categories: Google, Mapping, Shopping/Transactions, Verticals, Yellow Pages

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Apr 29
2008

Media News Group Adds Health Vertical

Media News Group, the fourth largest newspaper publisher with titles such as The Denver Post and The San Jose Mercury News, has teamed up with TauMed to launch a video-centric health vertical. The vertical launches this month at four of MNG’s smaller papers. It will eventually be incorporated across the chain. Other local media partners …continue reading »

Categories: Local Search, Mobile, Newspapers, Verticals

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Mar 5
2008

‘Local’ Surprisingly Prominent at Health 2.0

The smart “post Web” money is looking at healthcare (and green solutions), right? But while the subject may no longer be search engines or ecommerce, it’s still about Web and mobile applications. And local is still the last frontier to conquer. At least, based on Health 2.0: User -Generated Healthcare, a conference that took place …continue reading »

Categories: Conferences, Google, Local Search, Shopping/Transactions, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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