Peter Krasilovsky's

Local Onliner

Sep 27
2010

HelloMetro: Neighborhood Relevancy Boosts Usage

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10 year old city guide gets over six million monthly unique visitors, and has 1,500 local sites. In a case study published today, it said it has received a ten percent jump in traffic after it started using a …continue reading »

Categories: HyperLocal, Mapping

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Apr 8
2010

HelloMetro Fleshes Out in 40 Markets

HelloMetro, the local news and city guide company based in Louisville,KY, said that it now has unique hyperlocal content for 40 markets, and national coverage. The company has “Hello(cityname)” URLs covering the country, and relies on a core team of 25 journalists – or 15 full time equivalents –to pump out the content. The writers …continue reading »

Categories: HyperLocal, Local Search, Yellow Pages

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Feb 19
2009

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople. The company, which has hundreds of Hello(City name) city guides, made $7.5 million in …continue reading »

Categories: Google, HyperLocal, Local Search, Mapping, Mobile, Money, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

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    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
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    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
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    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
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    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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