Gannett in Big Push for Online High School Sports

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12-17 year-old demo. But the economics of school-by-school efforts don’t always work, whether for branding; region-wide advertisers and advertising sales; production needs; data and content acquisition; or site infrastructure. Just […]