Peter Krasilovsky's

Local Onliner

Jun 20
2011

HopStop Ramps Up Directions Portal; Adds New Markets, Partners

HopStop, a directions portal that competes in the segment against an ever-building Google Maps, today announced its plans to fight the Big G, including new markets, content partners and features. The 20 person site, which gets about 1/3 of its traffic from destination and SEO traffic, and 1/3 from affiliate partners, has added 20 markets …continue reading »

Categories: Google, Misc

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May 27
2010

HopStop Explores The Local Potential of Transit Directions

Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). …continue reading »

Categories: Google, Mobile, Verticals

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Jul 15
2009

New CEO at HopStop Pushes for Fast Growth

HopStop, which provides public transit routing and schedules, plus walking directions, has brought in new leadership and expects to pursue rapid growth to 200 cities. It is currently in seven markets (or eight, if you count Long Island as a separate market). New CEO Joe Meyer, a former Quigo and eBay executive, was brought in …continue reading »

Categories: Google, HyperLocal, Mapping, Mobile, Newspapers

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Jul 14
2009

Urban Mapping Seeks ‘Incremental Page Views’ to Neighborhood Maps

As noted in the above post, Urban Mapping continues to build out its neighborhoods and compete to license its neighborhood mapping API. It has 80,000 neighborhood maps developed. But it is also focusing on providing additional value with several features that add incremental page views, says CEO and founder Ian White. Relatively new endeavors for …continue reading »

Categories: HyperLocal, Mapping, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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