Peter Krasilovsky's

Local Onliner

Jan 13
2011

CityGrid’s InsiderPages Refocuses on Health as a Vertical

Ratings and review sites for things like dining, nail salons and events (i.e. Yelp) are inevitably going to battle it out with Google. CityGrid Media’s Insider Pages wants to go in a different direction. Since last year, the site has steered most of its energies into building up a health specialty, with deep ratings and …continue reading »

Categories: Google, Social Media, Verticals

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Jun 3
2010

IAC’s ‘Citysearch LLC’ now ‘CityGrid Media’

IAC’s Citysearch will keep its www.citysearch.com website and brand, and IAC’s local units will still be managed by the Citysearch team, but the local organization has been renamed “CityGrid Media.” IAC’s local units include Citysearch, the CityGrid ad network, InsiderPages, UrbanSpoon and the company’s investments in MerchantCircle and Orange Soda. The name change reflects the …continue reading »

Categories: Local Search, Misc, Sales Channels

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May 5
2010

InsiderPages Launches Doctor Finder

If you do a search on a doctor, you may come up with five or six spammy, ad-supported links. But now InsiderPages, a property of IAC’s Citysearch, has launched DoctorFinder, a new service that hopes to simplify the complex task of finding good medical recommendations. Revenue-wise, the service is hoping to get the high CPMs …continue reading »

Categories: Misc, Social Media, Verticals

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Feb 10
2010

ServiceMagic Sees 21% Growth in Providers

IAC’s ServiceMagic reported today that it saw a 51 percent boost in 4Q revenue, growing from $25.3 million in 2008 to $38.2 million in 2009. The boost was accompanied by a 21 percent growth in the number of home and trade providers that pay for its leads; and a 46 percent gain in service requests. …continue reading »

Categories: Money, Verticals

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Oct 15
2009

Tree.com Focuses on Brand Synergies

Tree.com, the IAC spinoff built on the backs of LendingTree.com and RealEstate.com, has reapplied itself as a marketplace that emphasizes community, even though its principal business will continue to be built around transactions. Speaking at TargusInfo’s recent Online Lead Quality Summit in Las Vegas, Senior VP and GM Greg Hanson said the company is “taking …continue reading »

Categories: Verticals

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Jul 30
2009

Diller: Vertical Search Represents Key Opportunity

A year since IAC’s spinoff of several businesses, IAC Chairman Barry Diller, during a 2Q earnings call, saw some bright spots, including ServiceMagic, which saw a five percent jump in service requests. Diller also expressed optimism that the company had strong opportunities in several key areas, especially vertical search, and extensive downloads of its iPhone …continue reading »

Categories: Google, Verticals

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Jul 6
2009

IAC-Spinoff Tree.com Buys DoneRight

Tree.com has acquired the operating assets of DoneRight, a service that provides guaranteed referrals for service professionals in at least 38 markets via dedicated phone lines. Referrals come from print directories (“the orange book”) and online sites, which are thought to act in concert. DoneRight was launched in 2005 and has made over 50,000 referrals …continue reading »

Categories: Classifieds, Verticals

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