Home Advisor’s Chris Terrill: Poised for Growth, New Services

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social media […]

Chris Terrill Discusses ServiceMagic’s Rebranding to ‘Home Advisor’

A few years ago, it became apparent that IAC’s ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie’s List and Yelp to new companies, such as Repair.com and RedBeacon (now owned by Home Depot.) […]

IAC’s ‘Citysearch LLC’ now ‘CityGrid Media’

IAC’s Citysearch will keep its www.citysearch.com website and brand, and IAC’s local units will still be managed by the Citysearch team, but the local organization has been renamed “CityGrid Media.” IAC’s local units include Citysearch, the CityGrid ad network, InsiderPages, UrbanSpoon and the company’s investments in MerchantCircle and Orange Soda. The name change reflects the […]