Peter Krasilovsky's

Local Onliner

Jul 1
2009

Great Idea for IAC’s New Sidewalk.com? Enter Contest

Citysearch Publishing head Kara Nortman reminded us today that Citysearch and IAC are set to do great things with the Sidewalk.com brand that it acquired from Microsoft in 1999. In the best spirit of Web 2.0, the company has announced a contest to get ideas from the public. The winner will receive $10K, a piece …continue reading »

Categories: HyperLocal, Mobile

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Jun 10
2009

Diller: Local Remains in Infancy; Citysearch ‘Just 20% There’

IAC Chair Barry Diller, in an interview with Paid Content, noted that organizing local information remains a series of “impossible tasks.” “There are so many merchants, so connecting (local activity) into a service that gets you the things you want to know about all of those services in one place and then has the commerce …continue reading »

Categories: Yellow Pages

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May 27
2009

John Malone at D7: No Easy Answers for Local

Liberty Media Head John Malone, the man who conceptualized the “500 channel” universe and lead the cable TV revolution in the 1980s, told an audience at the WSJ’s D7 conference in Carlsbad,CA that he sees the need for local news and local advertising, but doesn’t clearly how to create a successful local product. ”What’s the …continue reading »

Categories: Classifieds, Conferences, Local Search

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Jan 29
2009

IAC’s ServiceMagic Buys Market Hardware

IAC’s ServiceMagic, a leader in delivering leads to services, has purchased Bethesda,MD- based Market Hardware, which provides websites and search engine optimization for 2,500 SMBs. Market Hardware, which has 30 people, targets “high online spend verticals” that closely mirror ServiceMagic’s base of 56,000 pre-screened professionals. Market Hardware has relationships with 40 associations in the segments …continue reading »

Categories: Sales Channels, Verticals

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Nov 20
2008

Citysearch’s Compelling Revamp

Citysearch has just completed a full revamp of its product and strategy that it hopes will position it in the long-term battle for local. Elements of the revamp include a more intuitive interface, an embrace of social media, a major focus on video, some new twists in mobile, and the development of a full-fledged local …continue reading »

Categories: Google, HyperLocal, Local Search, Mapping, Shopping/Transactions

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Sep 10
2008

InsiderPages GM: ‘We’re Thriving As Part of Citysearch’

When InsiderPages was sold to IAC’s Citysearch, it seemed like it was probably a distress sale. Many of the Yellow Pages/ratings and review sites of 2004-2006 were falling apart at the same time. Since then, however, InsiderPages appears to have thrived. “We are profitable and growing every month,” says General Manager Eric Peacock. “I can’t …continue reading »

Categories: Google, Local Search, Sales Channels

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Jun 20
2008

MerchantCircle: 5,000 Paying Customers

MerchantCircle, which is partially owned by IAC, is apparently beginning to make some headway in selling search oriented services to small businesses. It reports that it has achieved a base of 5,000 paying customers, who buy services costing $30, $60, $100, and $250 a month. “Most of them are coming in at the lower end” …continue reading »

Categories: Google, Local Search, Sales Channels, Video, Yellow Pages

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