Peter Krasilovsky's

Local Onliner

Mar 24
2011

ILM East: Gilt City’s Richardson on Curating ‘Lifestyle’ Deals

Gilt City CEO Nate Richardson, speaking at ILM East, said the site has married good deals with highly curated lifestyle items and services. As such, it has strongly differentiated itself from other deals providers. Indeed Gilt City’s ability to leverage Gilt Group’s five million member list, and a flash sales approach, provides higher average dollar …continue reading »

Categories: Conferences, Deals

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Mar 24
2011

ILM East: eBay’s Milo and PaperG on Local Retail Solutions

Retailers are gravitating in a major way to online solutions that complement their other marketing, according to panelists participating on the retail panel at ILM East in Boston. Jack Abraham, who founded Milo.com, which was acquired last year by eBay, predicted that every store will need to participate in cross channel shopping in order to …continue reading »

Categories: Shopping/Transactions

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Mar 24
2011

ILM East: Facebook’s Sharafi on ‘The Identity Platform’

Facebook is less about business development or forming partnerships than establishing itself as an identity platform, notes Maz Shirafi, Sr. Manager of Monetization, who was speaking at BIA/Kelsey’s ILM East conference this week in Boston. Sharafi also noted that Facebook’s advertising products will evolve quite dramatically during the next several years. Its current slate of …continue reading »

Categories: Social Media

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Mar 24
2011

ILM East: Reply.com’s Sean Fox and Rebirth of Leads as Marketplaces

Lead generation has gotten a bad reputation because leads can be inexact, old and sold to too many players. But the new model of a leads marketplace with auctioned leads to the highest bidders can keep them fresh and responsive. Reply.com COO Sean Fox said that leads are under-appreciated, given “how effective they can be …continue reading »

Categories: Misc

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Mar 22
2011

ILM East: FourSquare Aims for SMBs (and National Marketers)

FourSquare is out with a new tool for businesses that should make it easier to sign up and use the service, which already serves 250,000 businesses, according to GM Evan Cohen, who was speaking at ILM East. Foursquare has also rolled out various Explorer tools that allow consumers to track trends. Cohen said Foursquare has …continue reading »

Categories: Conferences

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Mar 13
2011

ILM East: One Week Countdown

We’re greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e. Monday-Wed). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com’s local search, city guide and mobile services. Then we’ll hear from David Weinberger, one of the leading thinkers in social media; FourSquare’s Evan Cohen; …continue reading »

Categories: Misc

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Feb 23
2011

New Add for ILM East: Constant Contact CEO Gail Goodman

The program for ILM East March 21-23 in Boston is nearing completion with the addition of a great new keynote: Constant Contact CEO Gail Goodman. Goodman joins a roster of nearly 50 featured speakers, including opening keynoter David Weinberger, a founding father of social media as co-author of “The Cluetrain Manifesto”; Maz Sharafi, Facebook’s head …continue reading »

Categories: Conferences

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