Peter Krasilovsky's

Local Onliner

Dec 15
2009

ILM:09 Thanks and Additional Coverage Links

Special thanks to the 60 speakers and 515 attendees that made the ILM:09 conference such a great learning and socializing experience. Among the 85 conferences produced by John and Pam Kelsey and their team (including myself), we think it might have been one of the best. There is some coverage of panels that I could …continue reading »

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Dec 15
2009

ILM: 09: Fox’s Warren Kay on Pros and Cons of Self-Serve

Self-serve is helpful but not really mainstream at this point, according to Warren Kay, Fox Audience Networks VP of Local Sales. Kay spoke on a panel at ILM:09 that also included iPromote CEO Michael Barr, AdReady Chairman Aaron Finn and PaperG CEO Victor Wong. Noting that FAN has 35,000 advertisers ranging from national advertisers to …continue reading »

Categories: Conferences, Sales Channels

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Dec 14
2009

ILM:09: Keynote from Yelp COO Geoff Donaker

Yelp has taken a counter-intuitive approach by taking a slow and expensive city by city rollout approach – and has apparently succeeded as it attracts 26 million unique visitors per month, up 40 percent from last year, and has planted community managers in 33 cities in the U.S. and abroad. Moreover, the site has an …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Sales Channels, Social Media

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Dec 14
2009

ILM:09: Keynote from NBC Local’s Brian Buchwald

NBC has redefined its “core” to fully leverage key forms of online and offline media, and has consequently seen its reach boosted astronomically, even as individual elements such as the TV stations decline in overall figures, noted ILM:09 Keynoter Brian Buchwald, Executive VP, Local Integrated Media and NBC Everywhere. While media companies (and their associations) …continue reading »

Categories: Conferences, TV/Radio, Video

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Dec 14
2009

ILM:09: Budde, Orren Say Personalization Key for Small Screen

Smart phones’ smaller screens and a glut of news and information makes it more essential for users to personalize content so that preferred stories can be seen, noted DailyMe COO Neil Budde, who was speaking at ILM:09 in Los Angeles last week. “The devices keep getting smaller and smaller,” he said. “If you have an …continue reading »

Categories: Conferences, Google, Technology

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Nov 19
2009

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Research, Sales Channels, Yahoo, Yellow Pages

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Oct 16
2009

40+ Great Speakers (and Counting) at ILM:09

We’ve crossed the 40 speaker landmark for BIA/Kelsey’s Interactive Local Media 2009 event. The show reflects new optimism in the marketplace, and has generated a lot of healthy buzz. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at The Century Plaza in L.A. Keynote-level presentations are set from …continue reading »

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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