Peter Krasilovsky's

Local Onliner

Dec 15
2010

My Top 10 Takeaways from ILM:10

Our ILM:10 conference probably hit something of “a perfect storm” for the 681 senior level execs and entrepreneurs in attendance. While we’ve been cheerleading the local opportunity since the mid 1990s, the big money has now really focused on the local opportunity. Amazon’s $175 million investment in Living Social and Google’s failed bid last week …continue reading »

Categories: Conferences, Deals

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Dec 9
2010

ILM:10: Steven Johnson on ‘Where Good (Local) Ideas Come From’

Best-selling author Steven Johnson keynoted at ILM:10 in Santa Clara today. In his talk, based on “Where Good Ideas Come From ,” a new book, he focused on how local media and commerce is affected by ideal environments for innovation that don’t inadvertently add an “innovation tax.” The best ideas, he noted, come from “putting …continue reading »

Categories: Conferences, HyperLocal

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Dec 7
2010

ILM:10: Yelp’s Jeremy Stoppelman on Google Places, Mobile, etc.

Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google’s apparent de-emphasis of Yelp’s content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example of a 2007 search that showed the vast majority of results coming from Yelp. “We …continue reading »

Categories: Conferences, Deals, Google, Mobile, Social Media

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Dec 2
2010

Local Hits the Big Time at ILM:10: 600+ Attendees Expected.

Sixty-eight speakers have been briefed; the BIA/Kelsey moderators have done their research; the demos have been tested; 30 sponsors are in place; and we’re basically ready for a record-setting 600 attendees at ILM:10 in Silicon Valley next Tuesday through Thur. (Dec. 7-9). Final adds for the program include Google’s Carter Maslan, who has been a …continue reading »

Categories: Conferences

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Nov 19
2010

Is Groupon Better Off with Yahoo, Google (Or on its own?)

Groupon has been a phenomenal success in the deal a day space, and we envision continued success for the segment’s pioneer. But what shape will that success take? At our Marketplaces conference last March in San Diego, CEO Andrew Mason told us that he felt that Groupon wasn’t so much a deals company as a …continue reading »

Categories: Conferences, Deals, Shopping/Transactions, Social Media

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Oct 8
2010

It Keeps Getting Better: Update to ILM:10 Santa Clara Dec. 7-9

The program for Interactive Local Media 2010 is already one of the best we have ever put together. And it keeps getting better and better. We’d already announced the keynotes from Yelp CEO Jeremy Stoppelman, Microsoft Advertising VP Randy Wootton, Yahoo EVP Hilary Schneider, Cox Target Media CEO Jim Sampey and CBS Local Digital Media …continue reading »

Categories: Conferences

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