Peter Krasilovsky's

Local Onliner

Jan 13
2011

CityGrid’s InsiderPages Refocuses on Health as a Vertical

Ratings and review sites for things like dining, nail salons and events (i.e. Yelp) are inevitably going to battle it out with Google. CityGrid Media’s Insider Pages wants to go in a different direction. Since last year, the site has steered most of its energies into building up a health specialty, with deep ratings and …continue reading »

Categories: Google, Social Media, Verticals

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May 5
2010

InsiderPages Launches Doctor Finder

If you do a search on a doctor, you may come up with five or six spammy, ad-supported links. But now InsiderPages, a property of IAC’s Citysearch, has launched DoctorFinder, a new service that hopes to simplify the complex task of finding good medical recommendations. Revenue-wise, the service is hoping to get the high CPMs …continue reading »

Categories: Misc, Social Media, Verticals

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Jun 30
2009

MojoPages Lands $5 Million; Pushes Local Affiliation Strategy

MojoPages, a 12 person local search/directory player based in the San Diego beach town of Solana Beach , has landed $5 Million in Series A funding from Austin Ventures. Mojo has settled on $5 million as the amount it needs to get to breakeven on a cash flow basis, says CEO Jon Carder, who founded …continue reading »

Categories: Local Search, Money, Newspapers, TV/Radio, Yellow Pages

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Sep 10
2008

InsiderPages GM: ‘We’re Thriving As Part of Citysearch’

When InsiderPages was sold to IAC’s Citysearch, it seemed like it was probably a distress sale. Many of the Yellow Pages/ratings and review sites of 2004-2006 were falling apart at the same time. Since then, however, InsiderPages appears to have thrived. “We are profitable and growing every month,” says General Manager Eric Peacock. “I can’t …continue reading »

Categories: Google, Local Search, Sales Channels

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May 8
2008

MojoPages Claims Traction; Announces Deals with Key Players

Despite some traction by sites like Yelp – ok, specifically Yelp — the hybrid IYP/ratings-and-review segment remain something of a question mark in the industry. It remains to be seen whether such sites can attract a large number of frequent reviewers and users – and not just recent college grads and/or mother-aged women. It also …continue reading »

Categories: Google, Local Search, Shopping/Transactions, Verticals, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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