Peter Krasilovsky's

Local Onliner

Jan 12
2011

Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since …continue reading »

Categories: Newspapers, Social Media, Technology, Verticals, Yellow Pages

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Jul 22
2009

Idearc’s EveryCarListed.com Debuts ‘All Video’ Car Listings

EveryCarListed.com, a 25 person car portal quietly acquired by Idearc in February, has formally rolled out its new look-and-feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has two million car listings, with one million listings already attached to videos. The site will be “all video” …continue reading »

Categories: Classifieds, Google, Verticals, Video, Yellow Pages

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Mar 9
2009

Local.com Marks 10th Year; SuperPages Deal Expanded

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, CA, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s Superpages.com. There are, of course, a lot of pieces to Local.com, which has evolved right …continue reading »

Categories: Local Search, Yellow Pages

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Mar 2
2009

‘Dividing 11 Points, What is Your Preference for Print vs. IYP?’

Simmons Market Research Bureau called me at home on Saturday morning as part of a broad canvassing of Yellow Pages consumers in San Diego County. After some preliminary qs, the surveyor asked me to walk over to where I keep my Yellow Pages (downstairs, in an old gun closet). I lugged six Yellow Pages out …continue reading »

Categories: Yellow Pages

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Feb 19
2009

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople. The company, which has hundreds of Hello(City name) city guides, made $7.5 million in …continue reading »

Categories: Google, HyperLocal, Local Search, Mapping, Mobile, Money, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Oct 15
2008

Latest News on ILM:08, Santa Clara (Nov.19-21)

We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yellow Pages

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Sep 17
2008

DMS ’08 Keynote: Briggs Ferguson, President, Idearc Internet

Former Citysearch President Briggs Ferguson, who took the helm at Idearc Internet and its Superpages.com flagship about five months ago, said during a keynote at Kelsey’s DMS show in Atlanta that he sees tremendous potential for the Yellow Pages industry. “It should be much bigger than it is today. At the very least, we get …continue reading »

Categories: Conferences, Local Search, Mapping, Yellow Pages

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