Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since […]

Idearc’s Debuts ‘All Video’ Car Listings, a 25 person car portal quietly acquired by Idearc in February, has formally rolled out its new look-and-feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has two million car listings, with one million listings already attached to videos. The site will be “all video” […] Marks 10th Year; SuperPages Deal Expanded, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, CA, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s There are, of course, a lot of pieces to, which has evolved right […]

HelloMetro Rides Google’s City Name Keywords

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, KY, and has since grown to include 15 staffers, including five direct salespeople. The company, which has hundreds of Hello(City name) city guides, made $7.5 million in […]

Latest News on ILM:08, Santa Clara (Nov.19-21)

We’re just about ready to go with Interactive Local Media: 08, which is Nov.19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event – and the first one for The Kelsey Group in the new BIA Advisory Services era (they acquired Kelsey last week, adding resources and […]

DMS ’08 Keynote: Briggs Ferguson, President, Idearc Internet

Former Citysearch President Briggs Ferguson, who took the helm at Idearc Internet and its flagship about five months ago, said during a keynote at Kelsey’s DMS show in Atlanta that he sees tremendous potential for the Yellow Pages industry. “It should be much bigger than it is today. At the very least, we get […]