Peter Krasilovsky's

Local Onliner

Aug 21
2008

Google Ranks IYP Traffic; Adds to Ranking Confusion

iBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques, and a 3.2 percent reach. It beats YellowPages.com with 6.8 million uniques, and SuperPages.com with 6.2 million uniques. Next up are Yelp with 4.6 million uniques, and Local.com with …continue reading »

Categories: Google, HyperLocal, Local Search, Research, Yellow Pages

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Aug 7
2008

TMP’s Gregg Stewart on Hot Local Segments (hint: ‘Home Alarm Systems’)

TMP Directional Marketing, an interactive and print advertising agency specializing in local services and franchises, like Honey Baked Ham and The Men’s Wearhouse, is seeing a slight rise in verticalization, more performance based solutions, and ever increasing use of online promotions to drive offline sales, according to longtime industry vet Gregg Stewart, a Senior VP …continue reading »

Categories: Google, Local Search, Mapping, Research, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Aug 6
2008

Local.com Reports 3,500 Direct Advertisers

Local.com said during an earnings call today that it now has 3,500 direct advertisers, largely sold by a team of 100 outside sales personnel. It also reached a plateau of more than 18 million monthly unique visitors from organic search on the local.com site and network (but won’t disclose the breakdown between them). The company …continue reading »

Categories: Google, HyperLocal, Local Search, Misc, Mobile, Sales Channels, Shopping/Transactions, Yellow Pages

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Mar 26
2008

Loladex, a New IYP Site, Bets on Facebook

If Facebook is really the next marketing platform, the guys at Loladex will have guessed right. The new ratings and review company, formed by two alumni of AOL Search and Yellow Pages, had initially been incubated as a destination site that enables user reviews, business listings, and third party content from sites such as OpenTable.com …continue reading »

Categories: HyperLocal, Local Search, Yellow Pages

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Mar 7
2008

OK, Here’s The Lineup for SEATTLE, April 30-May 2

It’s been a lot of fun putting this together – a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (my favorite city). This show, entirely inspired by Kelsey’s Marketplaces research program, which I run, takes a fresh stab at everything, with a major focus on …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Yahoo, Yellow Pages

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Nov 29
2007

ILM: 07 — Yellowpages.com’s Charles Stubbs on InGenio Purchase

At the Interactive Local Media: 07 conference that we are holding in Los Angeles, we got Yellowpages.com President Charles Stubbs to drop in as an unannounced speaker to talk about the InGenio purchase. Speculation puts the size of the InGenio purchase, which should close in early 2008, at being anywhere from $75 million to $200 …continue reading »

Categories: Conferences, Local Search, Misc, Mobile, Money, Sales Channels, Yellow Pages

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