All accounts from last week’s JD Power’s Automotive Roundtable in Las Vegas suggest that Ford Group VP Jim Farley laid out a really compelling picture of how a major manufacturer looks at its opportunities in digital, and especially, social media. Alex Snyder, in Dealer Refresh, quotes Farley as saying that TV gets 50 percent of …continue reading »
Sept. 11-13 Austin!
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.