Peter Krasilovsky's

Local Onliner

Oct 23
2009

JD Power Roundtable: Social Media is Key for Ford

All accounts from last week’s JD Power’s Automotive Roundtable in Las Vegas suggest that Ford Group VP Jim Farley laid out a really compelling picture of how a major manufacturer looks at its opportunities in digital, and especially, social media. Alex Snyder, in Dealer Refresh, quotes Farley as saying that TV gets 50 percent of …continue reading »

Categories: Social Media, TV/Radio, Verticals

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Oct 20
2009

JD Power: Auto Dealers Rapidly Adding Social, Mobile Media

JD Power, at its annual Automotive Roundtable in Las Vegas last week, laid out a convincing case that Internet and mobile marketing has made major headway among local auto dealers. While digital media comprised just seven percent of all auto spending in 2008, JD Power projects that it will jump to 22 percent by 2011. …continue reading »

Categories: Mobile, Research, Verticals

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Oct 9
2008

JD Power Roundtable: Mobile Catching On for Auto Shopping

At JD Power’s Automotive Internet Roundtable in Las Vegas this week, several speakers said that they believe mobile search and services are an increasingly important part of auto marketing –assertions backed up by JD Power research showing that 18 percent of auto shoppers use mobile during the car buying process, up from 15 percent in …continue reading »

Categories: Classifieds, Conferences, Local Search, Mobile, Sales Channels, Verticals

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Oct 8
2008

JD Power Internet Roundtable: Auto Dealers in Tough Times

JD Power’s Annual Automotive Internet Roundtable is being held in Las Vegas, amidst an industry that is being especially hard hit by the credit industry. Indeed, a bunch of dealers at breakfast this morning estimated that “90-95 percent” of their sales are made on credit, and not many are going through right now. Sales themselves …continue reading »

Categories: Classifieds, Conferences, Local Search, Mobile, Research, Sales Channels, Verticals

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Aug 26
2008

JD Power: Auto Dealers, Dissatisfied, Ramp Up on Leads

Auto dealers have ramped up their use of online lead providers, according to a new Dealer Satisfaction study by J.D. Power, which was conducted in May and June with 4,141 respondents. They’ve gone from using an average of 5.6 lead providers in 2006 to 6.8 in 2008. In addition, more than half the dealers in …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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