JD Power Roundtable: Mobile Catching On for Auto Shopping

At JD Power’s Automotive Internet Roundtable in Las Vegas this week, several speakers said that they believe mobile search and services are an increasingly important part of auto marketing –assertions backed up by JD Power research showing that 18 percent of auto shoppers use mobile during the car buying process, up from 15 percent in […]

JD Power Internet Roundtable: Auto Dealers in Tough Times

JD Power’s Annual Automotive Internet Roundtable is being held in Las Vegas, amidst an industry that is being especially hard hit by the credit industry. Indeed, a bunch of dealers at breakfast this morning estimated that “90-95 percent” of their sales are made on credit, and not many are going through right now. Sales themselves […]