Jeff Aguero | Local Onliner

May 31

2012

Google Integrates Zagat into rollout of Google+ Local

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 Million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places. As a result of the integration, …continue reading »

Categories: Google, HyperLocal, Mapping

Tags: Google, Jeff Aguero

Dec 15

2011

ILM West: Google Exec Jeff Aguero Discusses Local Efforts

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps, Google Places, Zagat, Google Offers, and Get Online a new SMB initiative. At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of …continue reading »

Categories: Conferences, Google

Tags: Google, ILM West, Jeff Aguero

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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Google Integrates Zagat into rollout of Google+ Local

ILM West: Google Exec Jeff Aguero Discusses Local Efforts

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