Tip sheets on local bargains seem like an obvious local media play. I even sketched one out at dinner with friends last winter. Bargain Babe LA is better than anything I was thinking of. Launched in July by former LA Daily News Reporter Julia Scott, BBLA’s tag line is “daily tips for savvy shoppers.” The …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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