Peter Krasilovsky's

Local Onliner

May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

Tags: , , , ,

  • 0
  • 0
Mar 19
2009

Marketplaces 2009: Top 10 Takeaways

Thanks for everyone who came out to LA for the Marketplaces 2009 conference this week– and to everyone who followed us on the blogs and Twitter. We had a great time. Here’s some topline takeaways. 1. The vertical online environment is still immature and will actually grow very healthily over the next several years. It …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Misc, Mobile, Newspapers, Sales Channels, Shopping/Transactions, Verticals, Video, Yellow Pages

Tags: ,

  • 1
  • 0
Mar 18
2009

Marketplaces 2009: AOL’s Chris Spanos, Yahoo’s Atif Rafiq

AOL Yellow Pages has greatly benefitted from search engine optimization, with 50 percent of its traffic coming from SEO, according to Chris Spanos, GM, local search, who was speaking today at Kelsey’s Marketplaces conference in Los Angeles. “We have a very healthy Yellow Pages business,” said Spanos, who called it “the number one independent Yellow …continue reading »

Categories: Classifieds, Google, Local Search, Verticals, Yellow Pages

Tags: , ,

  • 0
  • 0
Oct 23
2008

The SMB Commando’s Sneak Preview of ILM:08

We had a lot of fun this week previewing next month’s Interactive Local Media:08 with Dick Larkin, the Small Business Commando. There is lots of good Kelsey data and analysis mixed in – no surprise, really, since the conferences are a microcosm of everything we are doing. Here’s the link to our PPT and the …continue reading »

Categories: Conferences, Local Search, Research, Technology, Video

Tags: , ,

  • 0
  • 0
Sep 24
2008

Just Announced: Big Time Lineup for ILM 08, Silicon Valley

OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose. At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yellow Pages

Tags: , , , , , , , , , , , ,

  • 0
  • 0
Sep 16
2008

DMS ’08 Keynote: AT&T Advertising and Publishing Head Frank Jules

AT&T Advertising and Publishing President Frank Jules, who has held the top slot for a year, said at Kelsey’s Directional Media Strategies conference in Atlanta that his business is “changing dramatically,” and laid out a prescription for Yellow Pages growth. The prescription is heavily dependent on success of AT&T Publishing’s efforts on the Internet, which …continue reading »

Categories: Conferences, HyperLocal, Misc, Mobile, Video, Yellow Pages

Tags: , , , , ,

  • 0
  • 0
Sep 11
2008

Kelsey ‘DMS’ Show Next Week in Atlanta….

Kelsey’s Directional Media Strategies is next week in Atlanta, and there is going to be a lot of coverage here, and even more on The Kelsey Blog. My own role is to interview Sonia Survanshi McFarland, the Google vet who recently became Yelp’s head of business development. I’m also moderating a really good vertical panel, …continue reading »

Categories: Classifieds, Conferences, Shopping/Transactions, Verticals, Yellow Pages

Tags: ,

  • 1
  • 0