Tag Archives: legal

Avvo Gets $10 Million in New Round

Avvo, the free legal ratings and review site that has taken on the giant legal publishers that have long dominated the business, announced that it has raised $10 million in Series C funding. The new round adds to $13 million previously raised. The round was lead by DAG Ventures, which joins existing investors Benchmark Capital and Ignition Partners.

The company’s business model relies on advertising and enhanced legal profiles. The company says that it now covers 90 percent of U.S. lawyers. The legal industry is a $225 billion industry in the U.S. The industry spends about $4.5 Billion annually on marketing.

CEO Mark Britton says that the company has grown rapidly, and now has 38 employees, including 18 sales people. The key to winning the new funding was the company’s success in selling advertising to lawyers. Advertising launched in early 2009, with a wide range of offerings “from $25 to thousands of dollars” a month .

Lawyers are always very busy, but can be sold if you understand their specific needs as a divorce specialist, or a real estate lawyer, says Britton. They also want to do more than by advertising, wanting to discuss ways to improve their profile on the site, etc. “Lawyers need a lot of help.”

TheLaw.TV Provides Online Infomercials for Local Attorneys

Online video is increasingly being segmented into vertical themes, creating on demand networks for specific subjects. The latest network to launch is “Thelaw.tv,” a legal site that, according to reporting in TV NewsCheck, uses former broadcast talent to product legal advice snippets with local lawyers.

The lawyers pay $5,000 for the infomercial, and a year of geographic exclusivity. Web maintenance fees add several hundred dollars per month.

Subjects on the site are broken down by legal specialty. Personal injury, for instance, is broken down into 12 sub-topics.

The site, which hopes to partner with local TV stations around the U.S. for talent, sales and traffic, as well as newspapers and radio stations, is the brainchild of four vets from WPBF, the Hearst-owned ABC affiliate in West Palm Beach. It will compete with other consumer-facing legal sites, including lawyers.com, findlaw.com and avvo.com.