Peter Krasilovsky's

Local Onliner

Nov 15
2010

National Advertisers Seek ‘Hyper Relevancy’ from Local

One of the big hopes for local this year is…. national. As local targeting tools get more granular, there has been an upsurge in national/local advertisers, especially as they focus on touching consumers on the local purchase level. Gannett Digital and MediaBrands’ Geomentum, for instance, are both riding the crest of national-local activities. Gannett Digital …continue reading »

Categories: HyperLocal, Newspapers

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Aug 23
2010

Geomentum: ReThinking Ad Agencies and Local

Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geo-target banners, local search, couponing,directory and social). Where there has been agency support, it has been largely on …continue reading »

Categories: Research, Verticals

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