We’re seeing three models in the new loyalty and engagement space: “punch cards” where merchants reward you based on how often you come back; “Frequent flyer” or diner points that give you a leg up on airline or hotel points for shopping; and the “universal currency” model that hands out points towards programs of your …continue reading »
Sept. 11-13 Austin!
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.