Peter Krasilovsky's

Local Onliner

Jan 12
2011

Goby: Go Mobile (and Go Social,) Event Marketers

Local consumers are looking beyond pure search when they are looking for family fun. That’s the unmet need that Boston-based Goby.com is trying to meet in its 350 category, events and family fun search site. The site is now reaching 500,000 unique visitors a month — double the number from our prior writeup of the …continue reading »

Categories: Google, Verticals

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Jul 30
2010

Kenshoo Local Bring ‘Enterprise’ Capabilities to Local Search

Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division from Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a new …continue reading »

Categories: Local Search, Verticals

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Jan 28
2010

Local Matters Unveils Search and Social Platform for IYPs

Here’s a question: How long would directory publishers sit back and let new companies such as RedBeacon, AlikeList and others disrupt the leads economy for SMBs with search and socially driven features such as Twitter and Facebook? Or Google, with Place Pages? That’s a question that Local Matters and other Yellow Pages vendors have obviously …continue reading »

Categories: Misc

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Nov 23
2009

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and …continue reading »

Categories: Local Search, Sales Channels

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Aug 19
2009

Web.com, MerchantCircle to Market Each Other’s SMB Services

Web.com and MerchantCircle are teaming up to leverage Web.com’s appeal as a provider of “premium” SMB services, and MerchantCircle’s appeal as an introductory-level provider of SMB services that is more oriented towards building traffic and selling advertising. Web.com is a publicly-owned SMB marketing giant that includes premium Website development and search engine marketing via its …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Jun 30
2009

MojoPages Lands $5 Million; Pushes Local Affiliation Strategy

MojoPages, a 12 person local search/directory player based in the San Diego beach town of Solana Beach , has landed $5 Million in Series A funding from Austin Ventures. Mojo has settled on $5 million as the amount it needs to get to breakeven on a cash flow basis, says CEO Jon Carder, who founded …continue reading »

Categories: Local Search, Money, Newspapers, TV/Radio, Yellow Pages

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Jun 24
2009

Yahoo to White Label AdReady’s SMB Banner Effort

AdReady’s template banner ads and media campaigns for SMBs will soon be available via Yahoo. The deal represents a major win for AdReady, which is already re-sold on a white-label basis by The New York Times, The Boston Globe, Univision and MSNBC and runs 10,000+ ads a month. SMBs who wouldn’t ordinarily take the initiative …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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