Peter Krasilovsky's

Local Onliner

Mar 13
2009

New AOL Chief Tim Armstrong is Big Champion of Local

Tim Armstrong, AOL’s new CEO, is a very big believer in local, with personal investments in a New York-area hyperlocal site (Patch) via his Polar Investments. Moreover, as head of sales for Google, he has frequently commented on his interests in developing local. Here’s a comment in the “about us” section of Patch (which is …continue reading »

Categories: Google, HyperLocal

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Jul 28
2008

Local Arts Nights Out Via Google

Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while I was in San Francisco for Inman, I found “Tartuffe” by The African American Shakespeare Co when I searched “San Francisco” and “Theater.” It was a great play, but it was a small production off the beaten …continue reading »

Categories: Google, HyperLocal, Local Search

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Jul 18
2008

Local Sites, Verticals Get High Marks for ‘Context’

Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted” “easy,” “CPMs,” “environment,” “contextual,” “behavioral,” and “geo-centric,” says Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago. Some sites consistently do better than others in different areas, notes Riegsecker. Vertical sites, for …continue reading »

Categories: Shopping/Transactions, Verticals

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