Peter Krasilovsky's

Local Onliner

Jan 19
2012

Local’s Spreebird Broadening its Approach to Deals

Local Corp. has branched out in several directions in an effort to leverage its local platform. It has recently acquired Krillion (retail and product search) and Rovion (rich media platform and integration). Another major effort is its development of Spreebird, a deals company being built on top of its acquisition of Southern California’s Screamin’ Deals. …continue reading »

Categories: Deals

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Jul 11
2011

Local.com’s Spreebird Solidifies Deals Strategy; Buys Destination Site

Aiming to be a Top 5 deals site by the end of next year, Local.com today announced that it has bought southern California’s Screamin’ Daily Deals to provide the infrastructure for its Spreebird daily deals site. The site has been purchased for $12.5 in stock, cash and relief of debt , with two year, performance-based …continue reading »

Categories: Deals, Shopping/Transactions

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May 2
2011

Local.com Buys Krillion.com; Will Integrate Retail Information

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The sale price was $3.5 million. When it was launched in 2006, Krillion was a real …continue reading »

Categories: Local Search, Shopping/Transactions

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Jan 24
2011

Local.com Creates ‘Social Buying’ Division

One of the bigger questions is how the local portals will fully leverage the emerging social deals platform, with deal a day, coupons, flash sales et al. Local.com, which reaches 22 million unique visitors via its destination site and network, has been wrestling with the question as well. Today, the company has announced that it …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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Jan 7
2011

Local.Com Buys Group Buying Start-Up

Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal a day space via the acquisition of iTwango, a Los Angeles-based started that launched in October. The company, founded by former Citysearch CTO Hal Oreif, will be rebranded under Local.com. The …continue reading »

Categories: Deals, Money, Sales Channels, Shopping/Transactions

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Nov 23
2010

Local Sites Prep for Black Friday, SMB Saturday, Cyber Monday

The hordes of shoppers who still enjoy standing in lines and fighting for parking spaces, on the “Black Friday” after Thanksgiving is an offline event. Or is it? Local sites are prepping shoppers who want to see what’s available at the stores, including The Deal Map, Milo.com, Local.com and SuperPages. Other local media companies, including …continue reading »

Categories: Shopping/Transactions

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