Peter Krasilovsky's

Local Onliner

Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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Aug 5
2010

CampusLive Connects College Students to Local SMBs

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the brainchild of UMass Amherst students in 2008, is positioning itself to serve as a media …continue reading »

Categories: Shopping/Transactions, Social Media

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Jul 7
2010

Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services

During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing “local.com” traffic towards a more complex, three business approach. These include building up its network syndication and distribution business and increasingly, small business advertising and services. The 97 person, publicly-traded company’s Owned and Operated Site business — largely comprised …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Nov 24
2009

Local.com Re-orgs into 3 Business Units

Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of over 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network. Former Autobytel SVP of Advertising and Business Development Richard Szatkowski will be GM of both …continue reading »

Categories: Local Search

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Oct 13
2009

Matchbin Brings Web 2.0 Services to the Boonies

Matchbin, a venture-backed firm based in Bountiful, Utah, is banking on aggregating rural and exurban audiences by providing community media companies with a full slate of advertising and social tools, rather than just providing one dimensional local search. The six-year-old, 40 person company, settled on its current strategy during a relaunch in January 2008, and …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Mobile, Newspapers, Sales Channels, Yellow Pages

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Jun 30
2009

MojoPages Lands $5 Million; Pushes Local Affiliation Strategy

MojoPages, a 12 person local search/directory player based in the San Diego beach town of Solana Beach , has landed $5 Million in Series A funding from Austin Ventures. Mojo has settled on $5 million as the amount it needs to get to breakeven on a cash flow basis, says CEO Jon Carder, who founded …continue reading »

Categories: Local Search, Money, Newspapers, TV/Radio, Yellow Pages

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Mar 10
2009

‘New’ LiveDeal Focuses on SMBs; Selling Off Many IYP Accounts

LiveDeal, under new management, has moved away from its roots in Yellow Pages and classifieds, and begun a strategic focus on high end SMB services. As part of its strategy, the company has been selling off many of its directory-related accounts, which CEO Mike Edelhart calls high maintenance, high churn, low yielding and declining. To …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Yellow Pages

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