NeuStar Buys TargusInfo, Parent of Localeze, for $650 Million

TargusInfo, a major direct marketing tools provider and the parent company of Localeze, a “Big 3” provider of business listings, will be acquired by NeuStar for $650 Million in cash. The deal enhances NeuStar’s positioning as a leader in authentication services across the Internet and voice networks, whether fixed-line, cable, or mobile. Authentication is expected […]

‘Write Once, Read Everywhere’ Extends to Restaurants via SinglePlatform

“Write once, read everywhere” concepts are popular ones with so many platforms to serve. Agendize is probably the king of these for listings and appointments, serving more than 66 unique platforms. Localeze and Universal Business Listings are other key players that come to mind for managing name address and phone (NAP) information. Other companies are […]

Localeze ‘Confidence Scores’ Addresses SMB Spam

There’s too much “noise” with SMB information, and no one knows which businesses have up-to-date and fully populated information. Many SMBs, for instance, will have two or more sets of profiles, featuring different types of information. Think, for instance, of all the directory sites asking SMBs to “claim” their listing. The frequent result is a […]