Peter Krasilovsky's

Local Onliner

Apr 29
2009

YPA 09: Malcolm Gladwell Talks Yellow Pages

Best Selling author Malcolm Gladwell, the man behind top business tomes such as The Tipping Point, Blink, and now Outliers, spoke today at the Yellow Pages Association conference in San Diego, suggesting that the Yellow Pages advantage over Google and others is their “deep trust” with advertisers — something he may have picked up at …continue reading »

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