Peter Krasilovsky's

Local Onliner

Sep 24
2012

It’s All Local: Why Apple Has to Get Maps Right

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default. But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple …continue reading »

Categories: Google, Mapping

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Aug 17
2009

MSNBC.com Buys EveryBlock

MSNBC.com, the Seattle-based entity co-owned by Microsoft and NBC, has acquired Everyblock, Adrian Holovaty’s hyperlocal site. The price was apparently for “several million dollars,” per reports. The six person site, an outgrowth of Holovaty’s Chicagocrime.org site, is a leading edge example of “mapping journalism.” It maps street-by-street and neighborhood data and content for wide-ranging categories, …continue reading »

Categories: HyperLocal, Local Search, Mapping, Newspapers

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Jul 17
2009

LAT49 Raises $1.5 Million

Lat49, which sells ads on online maps for over 120 websites, including Topix.net, Trails.com and others, announced that it has raised $1.5 million in Series A financing. Participation was lead by PenderFund Capital Management, with further participation from existing investors including Discovery Capital. The site, launched in early 2007, focuses on location specific segments. These …continue reading »

Categories: Local Search, Mapping

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Jun 26
2009

First Days with My Garmin Nuvi 760

After years of resisting the urge to buy a GPS – I generally know where I am going — GPS prices have come down so much that I broke down and paid $190 on Amazon for a Garmin Nuvi 760 that cost $399 last year. I know it’s a short term piece of equipment. Next …continue reading »

Categories: Mapping, Mobile

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Apr 15
2009

Wedding Mapper Provides Customized Maps, Targeted Ads

Selling advertising on customized Google Maps is becoming increasingly common, with agencies such as LAT49 showing the way. Ads have been sold on maps for hiking, jogging trails, local transit and other categories. Now Wedding Mapper is taking the same concept to weddings, where it allows couples to map out a wedding trail of airports, …continue reading »

Categories: Google, Mapping, Verticals, Yellow Pages

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Feb 20
2009

Los Angeles Times Debuts ‘Mapping LA’

The Los Angeles Times today debuted “Mapping LA,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but hyperlocal marketing, advertising and blogging efforts as well. The initial cut of …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Newspapers

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Dec 11
2008

MapQuest Goes into Web 2.0 Overdrive

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has unleashed specially-tailored versions for smartphones. What’s surprising about MapQuest is that it remains the industry …continue reading »

Categories: Google, Local Search, Mapping, Mobile, Yellow Pages

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