MSNBC.com Buys EveryBlock

MSNBC.com, the Seattle-based entity co-owned by Microsoft and NBC, has acquired Everyblock, Adrian Holovaty’s hyperlocal site. The price was apparently for “several million dollars,” per reports. The six person site, an outgrowth of Holovaty’s Chicagocrime.org site, is a leading edge example of “mapping journalism.” It maps street-by-street and neighborhood data and content for wide-ranging categories, […]

LAT49 Raises $1.5 Million

Lat49, which sells ads on online maps for over 120 websites, including Topix.net, Trails.com and others, announced that it has raised $1.5 million in Series A financing. Participation was lead by PenderFund Capital Management, with further participation from existing investors including Discovery Capital. The site, launched in early 2007, focuses on location specific segments. These […]

Wedding Mapper Provides Customized Maps, Targeted Ads

Selling advertising on customized Google Maps is becoming increasingly common, with agencies such as LAT49 showing the way. Ads have been sold on maps for hiking, jogging trails, local transit and other categories. Now Wedding Mapper is taking the same concept to weddings, where it allows couples to map out a wedding trail of airports, […]

Los Angeles Times Debuts ‘Mapping LA’

The Los Angeles Times today debuted “Mapping LA,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but hyperlocal marketing, advertising and blogging efforts as well. The initial cut of […]

MapQuest Goes into Web 2.0 Overdrive

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has unleashed specially-tailored versions for smartphones. What’s surprising about MapQuest is that it remains the industry […]