Peter Krasilovsky's

Local Onliner

Nov 10
2009

Sacramento Press Blends HyperLocal, Social Media Management

Hyperlocal models continue experimenting with ways to make it work on a standalone basis. Networks, ecommerce and other revenue streams have all been tried out. BackFence vet Mark Potts has even set up GrowthSpur as a consulting firm and national network specifically to leverage the clout of Hyperlocal sites. A new approach is being tried …continue reading »

Categories: HyperLocal

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Aug 20
2009

Hyperlocal Roundup: WaPo Pulls Out, AOL’s Patch Adds 2 Towns

Hyperlocal, everyone’s favorite unproven concept, has been back in the news this week. It started a couple of weeks ago. BackFence Founder Mark Potts’ announced that he has formed a high profile team and built ad technology to drive network and local revenues for up to “2000 hyperlocal sites” – an interesting and large number. …continue reading »

Categories: HyperLocal, Newspapers

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Jul 31
2009

Potts Launches Effort to Make HyperLocal into a Real Business

Hyperlocal sites are well intentioned, and most have some kind of a business plan. But they haven’t really focused much on making money. That’s where GrowthSpur, a new company, comes in. Launched by former Washington Post executive and BackFence founder Mark Potts, GrowthSpur is a “soup to nuts” provider of training and services, targeting an …continue reading »

Categories: HyperLocal, Sales Channels, Shopping/Transactions

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Jun 10
2009

Potts: Yelp Squeezing Newspapers, like Craigslist Eating Classifieds

Local media consultant Mark Potts writes in his blog that “Yelp is doing the kind of fundamental damage to newspapers’ traditional local entertainment listing and reviewing role that Craigslist did to classifieds.” For Potts, that means more bad news for newspapers. “The last really defensible franchise for newspapers is local news and information, and local …continue reading »

Categories: Newspapers, Verticals

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