Peter Krasilovsky's

Local Onliner

Nov 12
2010

Matchbin Launches Tablet Newsstand for Local Publishers

(Image is of Zinio Newssstand for iPad, but you get the idea….) The release of the Samsung Galaxy Tab will give the iPad some competition. It reminds us that the rise of tablets has been positioned as a savior for publishing, including newspapers and magazines. Theoretically, at least, tablets can process incremental per-copy and subscription …continue reading »

Categories: Newspapers, Shopping/Transactions

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Dec 16
2009

BIA/Kelsey’s Parade of Verticals: ‘WineTwits’

Verticals that can engage certain demographics on a socio/geo basis and drive loyalty and conversion are the basis of our Marketplaces research program. A new one that has caught our eye is WineTwits from Happyhours.com founder Steve Gilberg. Three years ago, HappyHours and Lawn and Garden Search were among the first verticals that made us …continue reading »

Categories: Social Media, Verticals

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Nov 2
2009

BookFresh: Appointments Are Building Blocks, Not Marketplaces

One way to get into SMB accounts is to take over their appointment calenders. This is an approach that has been embraced by a growing horde of start-ups….at least ten by some counts. Silicon-Valley-based BookFresh, formerly known as HourTown, has raised $1.5 million from NBC Universal, Baseline Ventures , Hatch Ventures, Ron Conway and others. …continue reading »

Categories: Local Search, Verticals

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Feb 12
2009

Come to Marketplaces 2009 (March 16-18 in LA)

Hmmmm….Save money and schedule meetings with 10 or 100s of interactive local companies in one place….. meet a lot of new ones. Learn from the industry’s top speakers…get some cutting edge research from Kelsey. “Go home and tell the boss (employee or colleague) what to do, where to go, who to see.” Come to Marketplaces! …continue reading »

Categories: Conferences

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Jan 19
2009

The Future of Newspaper Events

Events for newspaper industry executives are clearly challenged right now. Today, I learned via Vin Crosbie’s Facebook thread that the World Association of Newspapers and the World Editors Forum had to “postpone” their annual conference, which was set for March 22 in Hyderabad, India. It’s unfortunate. Isn’t there value in having like-minded executives get together …continue reading »

Categories: Conferences, Newspapers

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Dec 22
2008

New Classifieds Aggregators: iList and Bamboo Ad Net

Local media is so fragmented that its becoming increasingly important to aggregate classifieds from several sources. GoogleBase and Oodle go a long way in this regard – the latter having recently signed Facebook and MySpace as partners for its growing network. But other classified aggregators are coming up the horizon, too. One site that recently …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions

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Jun 19
2008

Trulia Selling Realtors Unlimited Self-Serve Ads

The frontiers of Web based, self-serve advertising moved (a little) today, as Trulia introduced Trulia Pro, a new “starter” package for Realtors that provides unlimited “featured listings” and “Spotlight Ads” that Realtors use for branding. Trulia claims that its featured listings capability boosts views by four-to-seven times. Trulia Pro enables Realtors to place their ads …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Verticals

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