ILM East: Facebook’s Sharafi on ‘The Identity Platform’

Facebook is less about business development or forming partnerships than establishing itself as an identity platform, notes Maz Shirafi, Sr. Manager of Monetization, who was speaking at BIA/Kelsey’s ILM East conference this week in Boston. Sharafi also noted that Facebook’s advertising products will evolve quite dramatically during the next several years. Its current slate of […]