Peter Krasilovsky's

Local Onliner

Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

Categories: Deals, Misc, Newspapers

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Dec 29
2010

New Era for Local Shopping Portals; Travidia Launches ‘FindnSave’

Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient — and drive more shopping. At the national level, Gannett’s ShopLocal.com has been moving in this direction for some time. At the local level, we’ve recently seen …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Shopping, Social Media, Verticals

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Aug 2
2010

Sacramento Emerges as ‘Ground Zero’ for Blogger Networks

The Sacramento area is fast becoming Ground Zero for local blog networks. McClatchy’s Sacramento Connect, a project carved from The Sacramento Bee, is a content connector for 70+ area blogs and websites. It first started incubating last summer, and was fully in place by March. Connect, which is sub-titled “best of the local Web,” can …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels

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Jul 1
2010

Groupon, McClatchy Team for Daily Deals in 28 Markets

Groupon announced today that it will work with McClatchy, the third largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including titles in Ft. Worth, Miami, Charlotte and Raleigh. Like Living Social’s earlier deal with …continue reading »

Categories: Deals, HyperLocal, Newspapers, Sales Channels, Shopping

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Apr 8
2010

McClatchy Teams with WebVisible to Target SMBs In 29 Markets

McClatchy Co., the third largest newspaper entity with 30 newspapers in 29 markets, including The Miami Herald and The Sacramento Bee, will aggressively target SMBs in each of its markets via an extended deal with WebVisible. The deal, per release, “will help local advertisers provide the most efficient way to get found by customers no …continue reading »

Categories: Newspapers, Sales Channels

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Apr 7
2009

NAA 2009: McClatchy Seeing 15% of Ad Revenues from Online

Speaking at The NAA Annual Convention in San Diego, McClatchy CEO Gary Pruitt says that his company is operating the leading local Internet business in each of its daily newspaper markets. Among the company’s top markets are Miami, where it publishes The Miami Herald; Sacramento, where it publishes The Sacramento Bee; Kansas City, where it …continue reading »

Categories: Conferences, Newspapers

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Oct 17
2008

Topix CEO on Site’s Evolution as a Local Portal

When Topix first came on to the scene in 2003, it primarily crawled local news. These days, the 30-person company has largely remade itself into more of a local portal, especially for smaller markets. It still isn’t profitable, but CEO Chris Tolles says it delivers a lot of upside to its primary owners: Gannett, Tribune …continue reading »

Categories: Classifieds, Google, HyperLocal, Newspapers, Yellow Pages

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