Peter Krasilovsky's

Local Onliner

Aug 14
2008

Centro Buys ‘Real Cities’ Brand from McClatchy

Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local media affiliates, however, which are mostly newspapers, aren’t included. It isn’t really a big deal …continue reading »

Categories: Newspapers, Sales Channels, Verticals

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Jul 9
2008

Gannett Buys ShopLocal; PointRoll CEO Comments

As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a sharp devaluation from 2006, when it was valued at $85 million. Gannett, Tribune, and McClatchy …continue reading »

Categories: Local Search, Newspapers, Shopping/Transactions

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Jul 3
2008

Gannett Buying ShopLocal Outright

We have learned that Gannett is acquiring the parts of ShopLocal that it doesn’t already own from partners Tribune and McClatchy. ShopLocal’s stated mission is “connecting advertisers and consumers, online and in-store.” ShopLocal’s efforts generally center around localized circulars, targeted emails, and “Smart Media,” which allows time sensitive localized promotions to be inserted into other …continue reading »

Categories: Google, Local Search, Money, Newspapers, Sales Channels, Shopping/Transactions, Technology, Yellow Pages

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