Peter Krasilovsky's

Local Onliner

May 26
2011

MerchantCircle Sold to Reply! Inc. for $60 Million

Reply! Inc has acquired MerchantCircle for $60 Million in cash and stock in a deal that makes a big bet on SMB, vertical and social marketing. The deal, which should be completed in Q3, brings MerchantCircle’s list of 1.6 million SMBs to Reply’s “leads or enhanced clicks” platform that ties together elements of search and …continue reading »

Categories: Local Search, Money, Verticals

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May 13
2011

MerchantCircle Adds Request for Quote

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers that ask for quotes are asked for more information, if needed. They are then routed to merchants. The MerchantCircle …continue reading »

Categories: Verticals, Yellow Pages

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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Sep 22
2010

MerchantCircle Buys Scheduling Company

Scheduling is seen as the next wave of online marketplace services for SMBs, encouraging sticky usage, premium features and, in some cases, highly contextual advertising. Scheduling vendors such as Agendize, Full Slate, MaxiPage and X-Time are actively syndicating solutions. Jumping aboard the scheduling trend is MerchantCircle, the SMB services company with 1.3 million registered SMBs. …continue reading »

Categories: Money, Verticals

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Aug 27
2010

MerchantCircle Launches Local Content Studio

MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MC’s new Local Content Studio is being helmed by Andy Halliday, who many of us remember as former head of eCommerce at Excite@Home, who has since …continue reading »

Categories: HyperLocal, Social Media, Yahoo

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May 12
2010

Merchant Circle Goes International, Opens API

Merchant Circle, which has established some expertise in launching markets on the cheap, says it is going international with new sites for Canada, the U.K. and Australia. It had previously announced that it is opening up its API to allow sites to use its reviews, ratings and enhanced profiles on an ala carte basis. HelloMetro, …continue reading »

Categories: Misc

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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