Microsoft Earn: CLO Effort Aligns ‘Time, Location, Context, Commerce’

Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers to Microsoft Earn. The program is now more oriented towards promotional redemptions at The Microsoft […]

Wooton at DMS ’10: Microsoft Advertising Provides a ‘Local Operating System’

Microsoft will work more closely with small businesses and interactive agencies, offering itself up as “the local operating system,” according to Microsoft Advertising VP of Global Search and Online Marketplace Randy Wooton, who addressed BIA/Kelsey’s DMS ’10 conference today in Dallas. Wooton said that Microsoft was one of only two companies that had the wide […]

Microsoft on Real Estate: 360 Degree Panorama Gives Way to ‘Photo Synth’

The 360 degree views of real estate listings were remarkable for their time, but are giving way to new technology that lets users look at many things at once, says Microsoft Live Labs Technical Fellow Gary Flake, who was speaking last week at Inman’s Real Estate Connect in San Francisco. “We’re used to Web navigating […]

Geffs at IAB: ‘We Don’t Need Google to Buy Everything’

The default strategy for many startups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB’s Annual Leadership Meeting in Carlsbad, CA, joked that Google is set to buy Oregon, Washington and Canada “just to […]

Zvents Sees 35% Growth; Touts Power of Newspaper Network

Zvents, the events lister, is reporting 35 percent year-over-year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including major newspapers and the NBC owned-and-operated TV stations. CEO Ethan Stock cites Quantcast data showing Zvents Media Network as the 250th most used net on the Web, […]

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and […]