Peter Krasilovsky's

Local Onliner

Sep 23
2010

Mixpo Refocuses on TV-ad Based Marketers

The small business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high service needs (and churn.) Many of these vendors typically seek to move up the value chain to medium and large sized businesses. With these, they get both larger …continue reading »

Categories: Sales Channels, Video

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Feb 18
2009

Jivox Launches ‘Video Engagement Scores’

Operating on the assumption that most small businesses are either too impatient or don’t have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red, yellow and green zones. Jivox, a 40 person Bay Area company, competes with Mixpo and …continue reading »

Categories: Google, Newspapers, TV/Radio, Video

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Sep 22
2008

Comcast Teams with Mixpo in Push for Online Video

Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture backed company dedicated to making video “actionable” across multiple platforms. For Mixpo, the deal represents its first foray into cable. It already has deals with several newspapers, including The …continue reading »

Categories: HyperLocal, Newspapers, Video

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Nov 26
2007

Mixpo: SMB Videos Need to be ‘Actionable’

Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what do they do really do with it? How do they drive actions? That’s the question the gang at Mixpo has been trying to answer for …continue reading »

Categories: Local Search, Research, Sales Channels, Technology, Verticals, Video

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