Peter Krasilovsky's

Local Onliner

Feb 25
2010

Top Social Nets Discuss ‘The Mobile/Social, Local/ Real-Time Medium’ at IAB

Local/social leaders from Facebook, Yelp and Twitter took the stage at IAB’s Annual Leadership Meeting in Carlsbad, CA this week to discuss what IAB President Randall Rothenberg called “the mobile/social local real-time medium that does not have a name.” Facebook’s Tim Kendall, director of monetization, said that Facebook has essentially introduced “marketing on the social …continue reading »

Categories: Conferences, Sales Channels, Social Media

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Jul 9
2009

Oodle Adds Twitter; Sees Common Thread with Facebook et al

Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets also include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites. Oodle is obviously less impacted by Twitter’s 140 character limit than other media, since …continue reading »

Categories: Classifieds, Google, Social Media

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Apr 21
2009

Citysearch In Separate Deals With YellowPages.com, SuperPages.com

Citysearch’s strategy of winning wider distribution for its user reviews, editorial content and business profiles “and living wherever consumers want to be” has becoming closer to reality as it has announced back-to-back partnerships with Idearc’s SuperPages.com and AT&T Interactive’s YellowPages.com. The deals reinforce an earlier deal announced last month with MySpace. While the business relationship …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Mar 31
2009

Citysearch CEO Jay Herratti Talks About MySpace Local

MySpace and Citysearch today confirmed the launch of MySpace Local, a new local city guide using functionality and feeds from Citysearch, including its taxonomy of categorization, geography structure, search functionality and content. The site is launching a beta version of the site this week, with a general U.S. launch next month. It will be available …continue reading »

Categories: Classifieds, Google, Local Search, Sales Channels, Shopping/Transactions

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Mar 17
2009

Marketplaces 2009: NCI’s Dan McCarthy, AutoTrader’s Chip Perry

Categories: Classifieds, Conferences, Misc, Newspapers, Verticals, Yellow Pages

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Mar 3
2009

Oodle Spells Out ‘Social Classifieds’ in Facebook Partnership

Oodle has been describing itself as a “social classifieds” platform for some time, extending its reach via deals with local powerhouses such as AOL, Comcast, Cox, Media General, Freedom and Wal*Mart. Now, it is set to make the hype more of a reality with dramatic enhancements that will power Facebook Marketplaces. The launch strives to …continue reading »

Categories: Classifieds, Verticals

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Feb 10
2009

Oodle Raises New Round; VCs See Opportunity for ‘Social Classifieds’

Oodle, the mega classifieds platform company, has raised an additional $5.6 million from its existing investors, which include Greylock Partners, Redpoint Ventures and JAFCO Ventures. The company has raised $24 million in total. Noting that Oodle has recently signed companies such as WalMart, Facebook and MySpace, CEO Craig Donato told us his VCs see a …continue reading »

Categories: Classifieds, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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