Peter Krasilovsky's

Local Onliner

Jun 2
2011

NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

NBC’s local websites for its 10 owned-and-operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million unique visitors, according to NBC San Diego Director of Integrated Media Sean Monzet, who was speaking at …continue reading »

Categories: HyperLocal, Misc, TV/Radio, Verticals

Tags: , ,

  • 0
  • 2
Dec 14
2009

ILM:09: Keynote from NBC Local’s Brian Buchwald

NBC has redefined its “core” to fully leverage key forms of online and offline media, and has consequently seen its reach boosted astronomically, even as individual elements such as the TV stations decline in overall figures, noted ILM:09 Keynoter Brian Buchwald, Executive VP, Local Integrated Media and NBC Everywhere. While media companies (and their associations) …continue reading »

Categories: Conferences, TV/Radio, Video

Tags: , ,

  • 0
  • 0
Aug 17
2009

MSNBC.com Buys EveryBlock

MSNBC.com, the Seattle-based entity co-owned by Microsoft and NBC, has acquired Everyblock, Adrian Holovaty’s hyperlocal site. The price was apparently for “several million dollars,” per reports. The six person site, an outgrowth of Holovaty’s Chicagocrime.org site, is a leading edge example of “mapping journalism.” It maps street-by-street and neighborhood data and content for wide-ranging categories, …continue reading »

Categories: HyperLocal, Local Search, Mapping, Newspapers

Tags: , , ,

  • 2
  • 0
Jun 18
2009

NBC’s Zucker: Station Websites Will Feature City Names

NBC Universal President and CEO Jeff Zucker told Paid Content that its TV station websites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than call letters. Goodbye WNBC.com. Hello NBCNY.com. “We really changed the way people look at local television …continue reading »

Categories: TV/Radio

Tags: , ,

  • 0
  • 0
Sep 24
2008

Just Announced: Big Time Lineup for ILM 08, Silicon Valley

OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose. At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

Tags: , , , , , , , , , , , ,

  • 0
  • 0