Can Local Member Clubs Work? New York Magazine Tries Again

Local media companies have long looked to membership shopping and entertainment clubs, akin to Amazon Prime, as a way to reflect a deeper relationship with the local community and boost retention. The New York Times, for instance, once offered its members discounts to Coney Island Cyclone baseball games and New York Public Library events. The […]

NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part for a broad profile on NYmag.com’s extensive vertical efforts being issued in BIA/Kelsey’s Marketplaces program. […]

New York Magazine Signs with Clickable’s Search + Display Platform

New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site, which leverages a sales force of 100, announced a partnership with Clickable to power its […]