IAB Leadership Meeting: Facebook, NY Times Defend Native Advertising

Native advertising — the insertion of contextually relevant advertising amidst other content — is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales. During the Summary Panel today at the IAB’s Annual Leadership Meeting in Palm Desert, one hypothesis […]

NY Times, Daily Candy, Thrillist Go With Group Commerce Inc. for Deal a Day

The deal a day space has gotten more interesting, as major media companies are diving in for their share of the action. Today. The New York Times, Comcast’s Daily Candy, Thrillist and Meredith Corp. announced they’d use the deal a day platform provided by Group Commerce Inc., a “full service” platform launched by DoubleClick veterans. […]

Niesenholtz at Web 2.0: Major Opportunities Ahead for Journalism

Speakers at last week’s Web 2.0 conference in San Francisco mused about the future of journalism with moderator John Battelle. “We’re living in an era of great change all over the place,” noted New York Times Digital Head Martin Niesenholtz. The Internet has “given to us a huge global platform to innovate. It is our […]