Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and […]

AT&T, Yahoo Team for Behavioral Targeted Display Ads

Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads later this summer to local businesses in more than 300 categories, along with, search packages, online video and other products. The announcement is something of a […]

Boston Globe Signs on With Yahoo Newspaper Consortium

Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s MediaXChange meeting this week in Las Vegas, where Yahoo holds a bi-annual summit. The consortium was initially envisioned as […]

Yahoo: Newspaper Consortium Cutting Into Broadcast Ad Dollars

The Yahoo Newspaper Consortium is seeing new ad dollars coming in, primarily for its behavioral targeted campaigns, which accounts for 90 percent of its business, per Yahoo VP Lem Lloyd. Lloyd oversees the program for Exec VP Hilary Schneider. (Both were featured this weekend in a glowing report in The New York Times, complete with […]

Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’

Bakersfield Californian President and CEO Richard Beene says that smaller advertisers will be receiving more and more focus by the independently owned paper – something that many newspapers say, but few really do much about. In a note to employees discussing recent company layoffs, published by LA Observed, Beene says that the newspaper’s New Business […]