Peter Krasilovsky's

Local Onliner

Feb 18
2010

iPad’s Impact on Newspapers: Too Little, Too Late?

Wired on the iPad, via All Things D Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, …continue reading »

Categories: Mobile, Newspapers

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Nov 30
2009

Boston.com: No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the …continue reading »

Categories: Local Search, Newspapers

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Oct 22
2009

Cablevision’s Newsday Goes Behind the Firewall

Cablevision has made good on its threat to put the online version of Newsday behind a firewall, accessible only by print subscribers or online only users willing to pay $5 per week. Classifieds will remain free. Newsday, purchased last May from Tribune Corp. for $650 million, is the nation’s 19th largest newspaper with a daily …continue reading »

Categories: Misc, Newspapers, Sales Channels, TV/Radio

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Aug 24
2009

Trend: Personalization Platforms Pursuing Newspaper Deals

Personalized news platforms that can guess what users want to see are being developed by several competing teams. One expectation is that newspapers and other local media will want to use them to power next generation services. Last week, we wrote about DailyMe. Other contenders include Pegasus News’ The Daily You, Kosmix’s MeeHive, and now, …continue reading »

Categories: HyperLocal, Local Search, Newspapers

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Aug 18
2009

Neil Budde: Personalization, Local and Daily Me

The overlap (and confusion) between “local” and “personalization” has always been a big one. And that’s not necessarily a bad thing. Online media pioneer Neil Budde is the founding publisher of WSJ.com and former head at Yahoo News. Budde has made something of a study of the cross-roads of local and personalization in his new …continue reading »

Categories: Classifieds, Newspapers, Technology, Verticals

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Aug 4
2009

Hearst Newspapers Launches PaperG’s Self Serve ‘Flyerboard’

Newspapers want to attract smaller local advertisers. To get there, they’ll need self serve solutions. The accounts aren’t valuable enough to assign feet on the street. It would be helpful if they were simple and intuitive as well. That’s what AdReady, Wave2 Media and 2AdPro have done with solutions for various newspapers that enable prefabricated …continue reading »

Categories: Classifieds, HyperLocal, Newspapers, Sales Channels, Verticals

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Jul 27
2009

Village Voice Media: Jumpstarting Online Efforts

The conventional wisdom is that alternative weeklies have their best days behind them. But that’s clearly not the position of Village Voice Media, which owns 15 titles reaching about ¼ of the 7.6 million alt weekly readers in the U.S. President and COO Scott Tobias notes that VVM has aggressively moved online in the last …continue reading »

Categories: Classifieds, Newspapers, Verticals

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