Larkin: When It Pays to Advertise in a Niche Publication

Niche publications serving specific demographics, like gays, seniors or Koreans, can make a lot of sense. But not every niche is the same. Longtime YP executive Dick Larkin, the “Small Business Commando,” lays out some rules of the road for niche advertising in the latest edition of his newsletter. “Your customers want respect, acceptance, and […]