niche | Local Onliner

Jun 29

2009

Larkin: When It Pays to Advertise in a Niche Publication

Niche publications serving specific demographics, like gays, seniors or Koreans, can make a lot of sense. But not every niche is the same. Longtime YP executive Dick Larkin, the “Small Business Commando,” lays out some rules of the road for niche advertising in the latest edition of his newsletter. “Your customers want respect, acceptance, and …continue reading »

Categories: Verticals, Yellow Pages

Tags: niche, Verticals, Yellow Pages

Jun 16

2009

Village Voice Media Creates Local Niche Network

Niche networks make a lot of sense, given that local media sites are often under-delivering; site reach similar audiences; and many blogs and sites really aren’t equipped to sell advertising. The newest niche network is the Voice Local Network, which is being rolled out by Village Voice Media, the publisher of 15 alternative weeklies (per …continue reading »

Categories: Newspapers, Sales Channels, Verticals

Tags: Curbed, niche, Village Voice

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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Larkin: When It Pays to Advertise in a Niche Publication

Village Voice Media Creates Local Niche Network

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