Peter Krasilovsky's

Local Onliner

Dec 22
2011

Vertical Deals Continue to Spread

More vertical deals are being introduced, as vertical publishers with specific audiences seek to tie deals to existing content, and prove to have better conversion than watered down, one-size-fits-all approaches. A few weeks ago, we wrote about Local Offer Network’s B2B efforts with Cardinal Health. Now, NimbleCommerce has been pushing on the vertical space, and …continue reading »

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Dec 11
2010

ILM:10: Deals as an ‘E Commerce Platform’

In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of Deal a Day beyond its current two or three daily deals and banner ad emails. For Nimble Commerce CEO Prashant Nedungadi, the real potential is moving local advertising into performance based models. “Group …continue reading »

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