Peter Krasilovsky's

Local Onliner

Nov 6
2009

Angie’s List Adds First ‘National’ Vertical: Classic & Custom Cars

Following the success of eBay Motors with special classic and custom car restoration verticals, other sites have pitched their own tents to get a piece of the $2 billion annual business, including AutoTrader and The New York Times. Now comes Angie’s List. Angie’s List, based in Indianapolis and boasting over one million members, actually has …continue reading »

Categories: Verticals

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Oct 28
2009

Kuni BMW Leverages Local/Social: 4,690 Facebook ‘Fans’

For those that doubt that social media can play an effective role in local business marketing, check out Kuni BMW, which is based in Beaverton, OR. The dealership has a headstart with its nameplate – BMW owners are well known for their sense of community. Many still flash each other’s headlights when they pass each …continue reading »

Categories: Social Media, Verticals, Video

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Oct 20
2009

JD Power: Auto Dealers Rapidly Adding Social, Mobile Media

JD Power, at its annual Automotive Roundtable in Las Vegas last week, laid out a convincing case that Internet and mobile marketing has made major headway among local auto dealers. While digital media comprised just seven percent of all auto spending in 2008, JD Power projects that it will jump to 22 percent by 2011. …continue reading »

Categories: Mobile, Research, Verticals

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Sep 3
2009

Centro Sees Upturn with Growth of Regional Advertising

Centro, the media planner that tries to “simplify the entire local online media buying process for agencies and media partners,” took a hit from auto advertising last year. But it has continued to grow overall, thanks to gains in regional-and-political advertising. The 112 person, Chicago-based company now has 11 regional offices and was named to …continue reading »

Categories: Sales Channels, Verticals

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Sep 2
2009

Dealix Guarantees Its Leads are Good

Quality guarantees are the name of the game in 2009. On the consumer side, ServiceMagic and Idearc Yellow Pages have guaranteed the quality of work for their advertisers. Now, on the advertiser side, Cobalt’s Dealix is guaranteeing the quality of the leads they provide to auto dealers. Lead quality has been a major sore point …continue reading »

Categories: Verticals

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Aug 25
2009

DriverSide, RepairPal Engage Local Repair Shops, Car Owners

Auto Repairs are a $150 billion part of the U.S. economy, but leads and advertising for auto repair shops remain relatively underdeveloped – even though fewer than 30 percent of U.S. drivers can claim a trusted mechanic. Seeking to change all that are two companies that register cars and make repair and service recommendations : …continue reading »

Categories: Verticals, Video

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Jul 22
2009

Idearc’s EveryCarListed.com Debuts ‘All Video’ Car Listings

EveryCarListed.com, a 25 person car portal quietly acquired by Idearc in February, has formally rolled out its new look-and-feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has two million car listings, with one million listings already attached to videos. The site will be “all video” …continue reading »

Categories: Classifieds, Google, Verticals, Video, Yellow Pages

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