Peter Krasilovsky's

Local Onliner

Jul 2
2009

AutoTrader Lays off Some Field Reps; Vows Reinvestment

With many auto dealers closing their doors or cutting back on advertising, AutoTrader has announced that it has laid off a “modest percentage” of its field representatives to keep the company stable. In a video addressed to the AutoTrader community, CEO Chip Perry and Sr. VP of Dealer Sales Alan Smith emphasized that the Cox-owned …continue reading »

Categories: Classifieds, Verticals

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Jun 4
2009

Kelley Blue Book Going with Performance-Based Model for Classifieds

Should classified services continue to list page-after-page of listings, or take advantage of search capabilities to spotlight listing matches? That’s a dilemma every classified service has had to contend with. Advantages of traditional listings are they are easily understood by advertisers, and possibly foster a better environment for display ads. The potential advantages for performance …continue reading »

Categories: Classifieds, Local Search, Verticals

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Jun 2
2009

Cobalt: Car Buyers 3X More Likely to Click Thru on Mobile Than Web

In the wake of GM’s bankruptcy, auto dealers are being pitched mobile applications and other technology that would steer likely customers their way. Cars.com reports success with its mobile app, and now Cobalt, a major provider of tech and marketing solutions for dealers, is out with an app as well. Cobalt’s feeling is that mobile …continue reading »

Categories: Mobile, Research, Verticals

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Mar 24
2009

Dealix Launches New Leads Platform

Online leads for cars are broken. The vast majority of auto shoppers won’t even fill out a request for bid because they think they’ll get inaccurate, incomplete and tardy information back from the dealer. But that doesn’t stop vendors from working on better solutions. Today, Cobalt’s Dealix division rolled out a new leads platform that …continue reading »

Categories: Conferences, Verticals

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Mar 23
2009

Search-Oriented Auto Portal Launched by Gabriels and Endeca

Gabriels and Endeca have launched a new white label auto portal. The effort formally kicks off a recently announced partnership to inject Endeca’s search capabilities into Gabriels vertical sites. The new portal moves away from a simple listings product, offering a stronger media play that can compete with industry leaders such as Autotrader and Cars.com. …continue reading »

Categories: Classifieds, HyperLocal, Newspapers, Shopping/Transactions, Verticals, Yellow Pages

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Mar 17
2009

Marketplaces 2009: NCI’s Dan McCarthy, AutoTrader’s Chip Perry

Categories: Classifieds, Conferences, Misc, Newspapers, Verticals, Yellow Pages

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Mar 12
2009

DriverSide, an Auto Maintenance Site, Picks Up $5.3M

Some VCs are betting that consumers are ready to adopt car maintenance information and solutions on the Web – especially as the bad economy forces them to hold on to their cars. Today, Allegis Capital, along with Catamount Ventures, said they are putting $5.3 million into DriverSide, a car site for consumers and car maintenance …continue reading »

Categories: Verticals

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