Outsell: Digital News More Cannibalistic Than Complementary

Digital media is more cannibalistic than complementary, and seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell, Inc. The survey findings, based on almost 3,000 consumers and fully detailed in Outsell’s “News Users 2009” report, written […]

Outside.in Teams with NY Post for Hyperlocal

Local media companies have been experimenting with different models for hyperlocal. Some are publishing their own blogs; others are building relationships with specific bloggers. Others are partnering with aggregator sources. The New York Post has chosen the latter path, having formed a relationship with Outside.in, which has developed a specific “Outside.in for Publishers” program. The […]

Jacobsen: Verticalizing Newspapers and Grabbing GeoTargeted Ads

Hordes of vertical sites have been popping up and grabbing the geotargeted ads that could theoretically go to newspapers. In response, design and business consultant Alan Jacobsen – who last year developed RealPeopleRealStuff, an online video classifieds site — is reworking newspapers so they can build their own vertical sites on the go. The idea […]

AT&T, Yahoo Team for Behavioral Targeted Display Ads

Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads later this summer to local businesses in more than 300 categories, along with Yellowpages.com, search packages, online video and other products. The announcement is something of a […]

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the […]