Peter Krasilovsky's

Local Onliner

Sep 23
2010

Mixpo Refocuses on TV-ad Based Marketers

The small business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high service needs (and churn.) Many of these vendors typically seek to move up the value chain to medium and large sized businesses. With these, they get both larger …continue reading »

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Aug 27
2009

TheLaw.TV Provides Online Infomercials for Local Attorneys

Online video is increasingly being segmented into vertical themes, creating on demand networks for specific subjects. The latest network to launch is “Thelaw.tv,” a legal site that, according to reporting in TV NewsCheck, uses former broadcast talent to product legal advice snippets with local lawyers. The lawyers pay $5,000 for the infomercial, and a year …continue reading »

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Feb 18
2009

Jivox Launches ‘Video Engagement Scores’

Operating on the assumption that most small businesses are either too impatient or don’t have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red, yellow and green zones. Jivox, a 40 person Bay Area company, competes with Mixpo and …continue reading »

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