Not to be cynical about it, but charity has always been great for business. “Charitable Marketing,” or “altruistic marketing,” has been embraced by many of the leading brands, from McDonalds and Ben&Jerry‘s Ice Cream to the National Football League. It works even better at the local community level. More and more of our local marketplace …continue reading »
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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.