Peter Krasilovsky's

Local Onliner

Jun 14
2012

BestBuy, NextJump’s OO.com Team for ‘Charitable Marketing’

Not to be cynical about it, but charity has always been great for business. “Charitable Marketing,” or “altruistic marketing,” has been embraced by many of the leading brands, from McDonalds and Ben&Jerry‘s Ice Cream to the National Football League. It works even better at the local community level. More and more of our local marketplace …continue reading »

Categories: Deals, Social Media

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Nov 17
2010

Oodle Buys Grouply: Moving The Social Graph Beyond (Just) Friends

Group software seems obsolescent in the social revolution. Or is it? A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising. Oodle, the mega-classifieds platform, has now followed course, buying Grouply, which is described by TechCrunch …continue reading »

Categories: Classifieds, Social Media

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Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping/Transactions, Social Media, Verticals

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Nov 9
2009

‘Oodle’ Pro Launches: Tieing the Self-Serve Sensibility of AdSense With Social

Its not just about advertising anymore. Social media is important too. Accordingly, a number of vendors and network providers have developed tools to help them see where there best placements are; how their reputations are unfolding online; and to simplify and automate their processes for listings and other information. Today, Oodle has taken several steps …continue reading »

Categories: Classifieds, Google, Local Search, Social Media, Verticals

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Jul 9
2009

Oodle Adds Twitter; Sees Common Thread with Facebook et al

Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets also include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites. Oodle is obviously less impacted by Twitter’s 140 character limit than other media, since …continue reading »

Categories: Classifieds, Google, Social Media

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Mar 30
2009

What’s Wal-Mart Really Doing with Classifieds? A Few Details

One of the great mysteries is what Wal-Mart is really doing with classifieds. Last June, it signed up to use the Oodle platform, but not much has been heard from it since. In this week’s AdAge, Walmart’s Duncan Dreschel sheds a little light, noting that the company seeks to simultaneously extend the brand, drive traffic …continue reading »

Categories: Classifieds

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Mar 12
2009

Schauer: Classifieds are Hyperlocal (and don’t forget it!)

Is it really so easy for the Facebooks and Wal-Marts of the world to use a national platform like Oodle or LiveDeal to successfully launch classifieds? Jay Schauer, a friend who runs Ad2Ad.com, doesn’t think so. (Among other services, Ad2Ad automates classifieds for community and college newspapers.) Schauer complains that “people seem to assume that …continue reading »

Categories: Classifieds

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