Peter Krasilovsky's

Local Onliner

Aug 4
2010

OpenTable Launches Group Buying Deals (Updated)

Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly “Spotlight” offer that provides diners with $50 of dining for $25 at a featured restaurant, which must be an OpenTable customer. …continue reading »

Categories: Deals, Shopping/Transactions, Verticals

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Jun 4
2010

Yelp, OpenTable Team Up; ‘Reservations Without Registering’

OpenTable has affiliate relationships with hundreds of sites, which receive a percentage of OpenTable’s reservation fees in exchange for the link. Diners are treated as regular OpenTable customers. They register and are entered into a Guest Directory, where they are eligible for dining credits etc. Now, OpenTable has opened its network a bit, allowing registered …continue reading »

Categories: Local Search, Sales Channels, Shopping/Transactions, Social Media, Verticals

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Nov 2
2009

BookFresh: Appointments Are Building Blocks, Not Marketplaces

One way to get into SMB accounts is to take over their appointment calenders. This is an approach that has been embraced by a growing horde of start-ups….at least ten by some counts. Silicon-Valley-based BookFresh, formerly known as HourTown, has raised $1.5 million from NBC Universal, Baseline Ventures , Hatch Ventures, Ron Conway and others. …continue reading »

Categories: Local Search, Verticals

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Sep 4
2009

AT&T iPhone Ad for The New Yorker: Apps in the City

In a take off of “Sex in the city,” AT&T has taken out the back page of The New Yorker with an iPhone ad entitled “Apps in the city.” The ad, part of a series of iPhone ads using different themes and highlighting apps under those themes, features Urban Daddy, OpenTable, Wine Ph.D, Fandango and …continue reading »

Categories: Local Search, Mobile

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May 26
2009

Observations on Open Table’s IPO

OpenTable, the elite restaurant reservations service linked to hundreds of local media and organizational websites such as Citysearch and Superpages.com, defied naysayers last Thursday with a successful IPO that ended its first day at $28.71; 44 percent above its $20 opening price. In two days of subsequent trading, the price has come down to $26.72. …continue reading »

Categories: Money, Verticals

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Jan 30
2009

OpenTable Files for $40 Million Public Offering

OpenTable, the online restaurant reservation service, has filed an S1 with the SEC to raise $40 million. The company, founded in 1998 by former Citysearch President Thomas Layton, was launched as easyseats.com. It currently has contracts with 10,000 restaurants in all 50 states, or approximately 1/3 of U.S. reservation restaurants. It seats roughly 2.8 million …continue reading »

Categories: Local Search, Sales Channels, Shopping/Transactions, Verticals

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Aug 25
2008

Vertical SlowDown? Teresa Lawlor on Vertical Challenges

The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenue by 2012. But nothing happens overnight. And at this point, still early in the game, there have been some initial …continue reading »

Categories: Newspapers, Verticals, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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