Peter Krasilovsky's

Local Onliner

Dec 9
2010

ILM:10: Steven Johnson on ‘Where Good (Local) Ideas Come From’

Best-selling author Steven Johnson keynoted at ILM:10 in Santa Clara today. In his talk, based on “Where Good Ideas Come From ,” a new book, he focused on how local media and commerce is affected by ideal environments for innovation that don’t inadvertently add an “innovation tax.” The best ideas, he noted, come from “putting …continue reading »

Categories: Conferences, HyperLocal

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Nov 16
2010

CityGrid Extends Hyperlocal Reach via Outside.in

CityGrid Media (formerly Citysearch) will extend its paid base of 800,000 advertisers across thousands of neighborhood news pages, courtesy of a display advertising deal with Outside.in. The two companies have been quietly conducting pilot tests of custom ads in “a couple” of markets, leading to the wider rollout. Outside.in CEO Mark Josephson tells us that …continue reading »

Categories: HyperLocal, Sales Channels

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Apr 26
2010

Outside.in Begins Integration with CNN

Outside.in, a major aggregator of local blogs, has begun the integration with CNN that was announced last December at our Interactive Local Media Conference in LA. First up is integration with CNN’s home page, weather page and profile page. On the homepage, users can click on Local Weather & News in the right sidebar, enter …continue reading »

Categories: HyperLocal, Mobile, Newspapers, Social Media

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Dec 8
2009

Outside.in Scores $7 Million; Alliance Formed with CNN

Outside.in, the blogger and hyperlocal news site aggregator, has scored $7 million in a new round of financing that includes CNN – a relationship that will include a content tie and that echoes MSNBC.com’s outright acquisition last summer of Everyblock. The company has now raised in excess of $12 million, according to calculations by Paid …continue reading »

Categories: HyperLocal

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Nov 12
2009

Jeff Jarvis’ HyperCamp on New Business Models for News

A “hypercamp” dedicated to New Business Models for News was held yesterday in New York City by The CUNY Graduate School of Journalism, lead by Jeff Jarvis of Buzzmachine. We weren’t there – wrong coast- and nothing is on the site yet. But the free event had a strong lineup of speakers from all walks …continue reading »

Categories: Conferences, HyperLocal

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Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

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Sep 18
2009

Outside.in Teams with NY Post for Hyperlocal

Local media companies have been experimenting with different models for hyperlocal. Some are publishing their own blogs; others are building relationships with specific bloggers. Others are partnering with aggregator sources. The New York Post has chosen the latter path, having formed a relationship with Outside.in, which has developed a specific “Outside.in for Publishers” program. The …continue reading »

Categories: HyperLocal, Newspapers

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