Peter Krasilovsky's

Local Onliner

May 22
2012

Local Display vs. Search: Display Often Wins

Local display doesn’t get as much attention as search for SMBs, but we know that in many situations, it can complement search campaigns, or even produce better results. No one pushes harder on this than PaperG, which has developed a network of local media sites for its automated display solutions, and is now working with …continue reading »

Categories: Research, Verticals

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Mar 24
2011

ILM East: eBay’s Milo and PaperG on Local Retail Solutions

Retailers are gravitating in a major way to online solutions that complement their other marketing, according to panelists participating on the retail panel at ILM East in Boston. Jack Abraham, who founded Milo.com, which was acquired last year by eBay, predicted that every store will need to participate in cross channel shopping in order to …continue reading »

Categories: Shopping/Transactions

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Dec 28
2010

Is Online Inventory Really Here (and Monetizable?) PaperG Teams with WishPond

The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t know they need to promote it to deplete it. Or they have a lot of …continue reading »

Categories: Newspapers, Shopping/Transactions, Technology

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May 24
2010

PaperG Launches Instant Ad Production for SMBs

PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or select from its collection of stock photos. The ads are combined with reviews, customer comments and other content. …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels, Social Media

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Dec 15
2009

ILM: 09: Fox’s Warren Kay on Pros and Cons of Self-Serve

Self-serve is helpful but not really mainstream at this point, according to Warren Kay, Fox Audience Networks VP of Local Sales. Kay spoke on a panel at ILM:09 that also included iPromote CEO Michael Barr, AdReady Chairman Aaron Finn and PaperG CEO Victor Wong. Noting that FAN has 35,000 advertisers ranging from national advertisers to …continue reading »

Categories: Conferences, Sales Channels

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Dec 7
2009

Annenberg Summit for Community Sites Focuses on HyperLocal Commerce

More than 73 hyperlocalites participated last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence David Westphal (and captured on video here). From what I could tell, …continue reading »

Categories: Conferences, HyperLocal, Social Media

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Oct 1
2009

The ILM:09 Lineup: Dec. 9-11 in LA

The lineup for BIA/Kelsey’s Interactive Local Media ’09 is really taking shape. The speakers truly represent a “who’s who” of what’s going on in the space that is interesting, progressive and important. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at our favorite hotel, The Century Plaza in …continue reading »

Categories: Conferences

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